Who is Byron Morrison?

I’m the Mindset Coach, author of the book ‘Become a Better You’, and creator of the Thought Freedom Technique.

I work with people one-to-one, offering tailored mindset and lifestyle coaching, based around NLP, behaviour change and combined with tailored diet, fitness and nutrition plans..

It may look like I have it all worked out now, but honestly, a few years ago I was a bit of a mess.

I was close to 50 pounds heavier, depressed to the point that I barely left the house, had no self confidence and beyond knowing that we should be eating more vegetables, I had no clue what a healthier lifestyle is all about or why it is so important.

I spent most of my days locking myself away, doing no exercise and living off of junk food, and this affected everything from my health to my relationships, my mind-set and general outlook on life.

And as you can see from the picture below, I looked older, exhausted, run down and visibly down on life.

Byron Morrison mindset and lifestyle coach

The truth is I never realised how bad I felt until I finally started to feel betterwhich is the unfortunate reality that so many people are living in everyday.

It wasn’t until I nearly lost my dad to cancer and saw the pain and suffering he went through during the treatment (including having most of his bowel surgically removed, and spending 25 days in ICU, most of which was on life support and breathing through a tracheostomy) that it dawned on me how much of an influence his lifestyle choices had on causing the disease.

From a diet high in sugar and processed foods, to being a pack-a-day smoker who did no exercise, all combined with having an overwhelmingly stressful career, working 14-hour days, with a minimal amount of sleep, it’s no surprise it inevitably took a toll on his health.

That experience was the wake up call that I needed to do something, as if I didn’t act now, then…that was going to be me.

And since then I’ve been on a mission to help as many people as possible avoid going through what happened to my dad.

Helping them change the way they eat, think, move and live, all while transforming the way they feel inside and out.

My mindset and lifestyle coaching is uses the Thought Freedom Technique combined with my proven framework based around a combination of Mindset and Lifestyle Coaching, NLP, behaviour change, tailored diet, fitness and nutrition plans, all tailored around the individual to help them finally get lasting changes in their life.





Behaviour Change


NLP Trained


Personal Trainer

How can I help you?

I don’t do any diets, restriction and I definitely don’t sell any supplements.

Instead my mindset and lifestyle coaching is all tailored around you, giving you the tools, knowledge, guidance and support to take control of the life you’ve always wanted.

This is done through my exclusive Freedom Effect one-to-one mindset and lifestyle coaching programme (application only), workshops, seminars and live events.

I also have a weekly podcast and YouTube Show called the ‘Freedom Mindset Show

Workshops, Seminars, Talks and Live Events

Whether it’s for your business, health club, school or other event, I do tailored workshops, seminars, and talks on a range of health, diet, fitness and behaviour change topics.

Find out more

Get in touch

If you have any questions about my mindset and lifestyle coaching, programmes, book ‘Become a Better You’, bookings for events, or just about general health, weight loss and lifestyle changes, then send me a message using the form below:

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